UNIFY Creative Round Tables
On the 22nd September some of the most influential people in advertising and digital will feature on a series of roundtables, run simultaneously, chaired by UNIFY Residents. Each round table will dissect the key issues that are causing the major challenges we face as an industry. The table will set targets for the industry over the next 5 years and share ideas on how we can achieve these.
What is UNIFY Creative?
UNIFY Creative is collective of key representatives from the UK Creative Industry who care deeply about the future of our sector and are committed to creating change.
UNIFY CREATIVE UK RESIDENTS
The UK industry representatives of UNIFY Creative that are committed to driving change and will chair our round tables.
Craig Mawdsley
Joint Chief Strategy Officer
AMV BBDO
Harjot Singh
Chief Strategy Officer EMEA & UK
McCann Worldgroup EMEA
Katie Lee
CEO
Lucky Generals
Lauren Ogúndèkó
Head of Response / Resolution Media & Board Director
PHD UK
Rania Robinson
CEO & Partner
Quiet Storm
Dino Myers-Lamptey
Founder
The Barber Shop
Elizabeth Diaferia
Senior Advisor to the Creative Industries Trade and Investment Board
Alex Bennett-Grant
Founder & CEO
We Are Pi
WHEN?
TUESDAY
8.45-11AM BST
22ND SEPT 2020
AGENDA
08:45
Event Opens
09:00
Opening speech by Charles Parkinson and Ashley Samuels-McKenzie
09:05
Round tables will form in separate groups and commence simultaneously via online video chaired by UNIFY Residents
The chair will set out the objectives of the roundtable discussion
10:00
All round tables reconvene.
Round table chairs will share the progress so far and receive collective feedback and ideas from their fellow roundtables
10:40
After all roundtables have gone through collective feedback, the chair will host a final private roundtable session
10:55
Close with final words from the roundtables
11:00
Opportunity to socialise
What topics will be discussed?
Reducing systemic inequality + attracting and retaining diverse and talented people
Reducing our harmful impact on the environment
Protecting and increasing the relevance and value of advertising in the eyes of brands
Improving the way we apply creative to business solutions
Deconstructing the agency business model to build back better
Production: Creating imaginative concepts and organising large scale productions post COVID-19
How can brands demonstrate leadership in 2020?
What happens post
round table?
The results of the roundtables will be shared with all chairs in a separate meeting and plans will be made to turn the solutions into action
We will keep all guests updated with the progress and how they can be involved
Follow the action
Moving the UK Creative Industry forward
#UNIFYCREATIVE
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