In just over a year, 'How I Became' has not only captured but also stirred the creative industries. Boasting over 27k followers on TikTok, this groundbreaking podcast recently soared into the Top 10 UK Careers Podcasts on Apple Podcasts.

It’s acclaim was further cemented with a standout live show at Cannes Lions, leading to an invitation to SXSW in 2024. What sets 'How I Became' apart is its riveting storytelling method, enriched by Ashley's enchanting poems. This unique approach has opened doors to candid conversations with leaders from the worlds leading organisations, innovative startups and global cultural influencers.

Their guests don't just share their success stories; they delve into deeply personal narratives of love, loss, depression, menopause, miscarriages, and battles against misogyny. 'How I Became' is more than a podcast; it's a platform where industry leaders reveal their most vulnerable experiences, fostering a culture where openness is not just accepted but celebrated. This is where the untold stories of leadership are brought to light, offering invaluable insights into the realities that shape the people behind the power.