UNIFY Creative Round Tables
On 28th July, 22nd September and 1st December 2020 some of the most influential people in advertising and digital featured on a series of roundtables, run simultaneously, chaired by UNIFY Residents. Each round table dissected the key issues that are causing the major challenges we face as an industry. The table are setting targets for the industry over the next 5 years and creating solutions for how we can achieve these.
What is UNIFY Creative?
UNIFY Creative is collective of key representatives from the Creative Industry who care deeply about the future of our sector and are committed to creating change.
UNIFY CREATIVE UK RESIDENTS
The UK industry representatives of UNIFY Creative that are committed to driving change and will chair our round tables.
Craig Mawdsley
Joint Chief Strategy Officer
AMV BBDO
Harjot Singh
Chief Strategy Officer EMEA & UK
McCann Worldgroup EMEA
Katie Lee
CEO
Lucky Generals
Lauren Ogúndèkó
Head of Response / Resolution Media & Board Director
PHD UK
Rania Robinson
CEO & Partner
Quiet Storm
Dino Myers-Lamptey
Founder
The Barber Shop
Elizabeth Diaferia
Senior Advisor to the Creative Industries Trade and Investment Board
Alex Bennett-Grant
Founder & CEO
We Are Pi
WHEN?
Every seven weeks, by invitation.
AGENDA
08:15
Event Opens
08:30
Opening speech by Charles Parkinson and Ashley Samuels-McKenzie
08:45
Round tables will form in separate groups and commence simultaneously via online video chaired by UNIFY Residents
The chair will set out the objectives of the roundtable discussion
10:15
All round tables reconvene.
Round table chairs will share the progress so far and receive collective feedback and ideas from their fellow roundtables
10:40
Close with final words from the roundtables
10:45
Event Close
What topics are discussed?
Cultural inclusion - Retaining and rising diverse and talented people into leadership
Reducing our harmful impact on the environment
Protecting and increasing the relevance and value of advertising
Improving the way we apply creativity to drive business solutions
Deconstructing the agency business model to build back better
What are the biggest challenges in Production and how can we move forward?
How can brands demonstrate leadership in 2020?
Reducing systemic inequality
What happens post
round table?
The results of the roundtables are shared with all chairs in a separate meeting and plans will be made to turn the solutions into action
We will keep all guests updated with the progress and how they can be involved
Follow the action
Moving the creative industry forward
#UNIFYCREATIVE
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