HOW I BECAME

with Ashley Samuels-McKenzie and Charles Parkinson

A UNIFY SERIES

 WHAT IS IT?

A GLOBAL INTERVIEW SERIES WITH LEADERS FROM THE WORLD’S CREATIVE INDUSTRIES.


OUR MISSION

TO INSPIRE AND INFORM UNDERREPRESENTED GROUPS IN THE CREATIVE INDUSTRY ON HOW TO REACH THE HIGHEST LEVELS IN THEIR FIELD, FROM HEARING FROM PEOPLE WHO'VE BEEN THERE AND DONE IT.


WHO WILL FEATURE?

  • Andrew Dimitriou

    CEO, EMEA, VMLY&R

  • Arjoon Bose

    International Marketing & Business Leader, General Mills

  • Beth Freedman

    CEO, Dentsu X

  • Chiké Okonkwo

    Hollywood Actor

  • Craig Spence

    Chief Brand and Communications Officer, International Paralympic Committee

  • Dino Myers-Lamptey

    Founder, The Barber Shop

  • Harjot Singh

    Global CSO, McCann Worldgroup

  • Julian Douglas

    CEO, VCCP

  • Mat Goff

    Group CEO, adam&eveDDB

  • Matt Bushby

    UK Marketing Director, JUST EAT

  • Metz Ti Bryan

    Co-Founder, The Or

  • Paul Bainsfair

    Director-General, IPA

  • Raj Kumar

    Group Brand and Reputation Director, Aviva

  • Sam Hawkey

    CEO, AMV BBDO

  • Shannie Mears

    Co‑Founder & Head of Talent, The Elephant Room

  • Stephen Woodford

    CEO, Advertising Association

  • Sue Unerman

    Chief Transformation Officer, MediaCom

 WHAT WILL WE TALK ABOUT?

We’re demystifying the pathway to the top of the industry.

We’ll be breaking down how they reached the leadership position they’re in.

HOW?

From childhood to now, we’ll tell their life story, drawing out important influences and moments that have shaped who they are today and played a role in what they achieved. Pulling out lessons for our audience, so they can learn how to reach the top.

 PLATFORMS

 HOSTS

Ashley Samuels-McKenzie and Charles Parkinson

Co-Founders, Unity & Motion

Co-Hosts, UNIFY

 WHY ARE WE DOING THIS?

To inspire people how to overcome challenges and hurdles in life and reach the top of the industry by hearing the challenges leaders faced and how they overcame them


OUR TARGET AUDIENCE

1. PEOPLE IN LEADERSHIP ROLES AT MULTI-NATIONAL ORGANISATIONS WHO WANT TO RISE UP TO C-LEVEL OR GROUP C-LEVEL

2. DIRECTORS AT LARGE MULTI-NATIONAL ORGANISATIONS WHO WANT TO RISE UP TO A REGIONAL OR GLOBAL ROLE